Join Food Unfiltered:
A Creator Collective

Tell the story Big Ag doesn't want told. Get paid to do it.

Get Started Today

UpRoot is building a network of everyday creators committed to exposing corporate control of America's food system and amplifying the heroes fighting back.

Less than 10% of Americans can explain how corporations rigged our food system. We're here to change that — and we need your voice to do it.

Who We're Looking For

We're looking for creators who already care about this fight:

  • Farmers & Farmworkers

    Regenerative farmers, homesteaders, farmworkers and sustainable agriculture advocates

  • Parents & MAHA Moms

    Parents concerned about what's in their family's food

  • Doctors & Health Professionals

    Voices making the connection between food and health

  • Advocates & Educators

    Those making the connection between policy, Big Ag, and the issues you care about

  • Community & Frontline Storytellers

    People living with the impact of Big Ag in their communities

What You Get

  • Paid Campaign Opportunities

    Approximately 2x per month based on trending stories related to our community

  • Monthly Creator Community Calls

    Connect with aligned creators, share wins, get feedback, and stay sharp

  • Monthly Messaging Briefs

    Research, hooks, talking points, and data ready for you to create with

  • Private Creator Community

    A Slack network of farmers, advocates, parents, and storytellers all fighting the same fight

  • Training & Skill Building

    Access to content strategy training, storytelling workshops, and platform growth resources

  • UpRoot Amplification

    We share and promote your best content to our growing audience

How it Works

  • Fill out our interest form and tell us about your platform and the work you're already doing

  • Jump on a quick call with our team to learn more about the network and how you'll be supported

  • Get added to our community, receive your first messaging brief, and join monthly creator calls

  • Opt into paid campaigns, connect with other creators, attend trainings, and grow your impact

Big Opportunities for Our Network

Top creators in our network will be invited to participate in large-scale, in-person campaigns and events — including Farm Aid and other major national moments. These are rare, high-visibility opportunities to tell these stories at the highest level alongside some of the most respected voices in the food system movement.

Get Started Today